August 22, 2012
Advanced Search
Home / Issue Archive / 2009 / June #6 / Gazprom Neft Rebranding Petrol Stations

№ 6 (June 2009)

Gazprom Neft Rebranding Petrol Stations

Gazpromneft officially launched its “new look” brand for gasoline stations Sept. 4 in Omsk, site of the company’s largest refinery. Alexander Dybal, deputy general director for communications said the company expects it will take until 2011 to complete the rebranding.

By Elena Zhuk

Share it!

Gazprom Neft Rebranding Petrol Stations

Gazprom Neft officially launched its “new look” brand for gasoline stations Sept. 4 in Omsk, site of the company’s largest refinery.

At a Moscow press conference the day before, Alexander Dybal, deputy general director for communications said the company expects it will take until 2011 to complete the rebranding. In all, 1,000 stations selling gasoline under five different brand names in 17 regions in Russia are involved.

The developer of the new brand, MULDBERRY, had an aim to combine the principles of stability, immensity, leadership, high reputation and trust, symbolized by Gazprom’s brand, and at the same time to poses friendliness, openness and positivity of retail business.

Gazprom Neft plans to rebrand 330 stations in 2009, 323 in 2010 and  450 stations in 2011. At the same time, Dybal thinks, that these figures may be increased because the company is in process of buying new station locations.

 Stations rebranded some stations even prior to the official launch, in Moscow region and in St. Petersburg. In both areas, sales grew 15 to 20 percent. “The strategic aim of the company is to increase the number of the stations globally up to 4,000 by 2010”, Dybal said.

Share it!
Copyright © 2008 Eurasia Press, Inc. (USA). All rights reserved.
Web programming by Iflexion
Copyright © 2008 Eurasia Press (www.eurasiapress.com)